eCatalogue App

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Abstract

Hotline System & Services developed a custom e-catalogue App for one of the leading home appliances company delivering them a complete electronic storefront solution

Business Challenge

With growing demand from the dealer and distributor network, Glenneeded a technology partner that could simplify the process of sharing new products, promotions and pick orders without too much human intervention. They wanted to deliver a personalized shopping experience on mobile devices totheir sales network which could in turn help them eliminate printing costs and deliver consistent messaging across all stakeholders.

Engagement Overview

Hotline System & Services collaborated with the client to implement and manage a B2B mobile app on Android devices. The team used the agile methodologies, rapidly rolling out new features/changes in each one on one session.

The client engaged Green Apple Solutions to:

  • Build a cost-effective solution with quickergo to market time
  • Enable stakeholders to take faster purchase decisions as the information was made available to them in real-time
  • Analyze and assess customer preferences and behavior on newly launched products
  • Ensure the application would be user-friendly with a rich graphical user interface
  • Ensure compatibility with latest Android versions
  • Capture data sans internet connectivity and synchronize the same to the backend systems
  • Avoid manual entry of data since the app interacted with multiple backend systems
Some of the key features and functionality include:
  • Product catalog – with product photos, videos, price, technical specifications
  • Search and browse products - based on categories such as Chimneys, cookware, etc.
  • Push notifications/Alerts – Send information related to latest product offers/promotions
  • Analytics – To analyze consumer preference and behavior based on search patterns, demographics, order history etc.
Business Impact

The implementation of mobile solution resulted in:

  • More than 1000dealers/distributors using itwithin the first three months
  • Over 30% order booking using the mobile channel
  • Increased productivity of sales force
  • Timely product feedback
  • Better understanding of consumer preference across various geographies
  • Additional revenue by enablingdealers to showcase multimedia content to end customers